Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output

    Crossing Bridges: Assembling Culture into Brands and Brands into Consumers' Global Local Cultural Lives

    Price, L. L. & Coulter, R. A., Jul 1 2019, In : Journal of Consumer Psychology. 29, 3, p. 547-554 8 p.

    Research output: Contribution to journalArticle

  • Curiosity Tempts Indulgence

    Wiggin, K. L., Reimann, M. C. & Jain, S. P., Apr 1 2019, In : Journal of Consumer Research. 45, 6, p. 1194-1212 19 p.

    Research output: Contribution to journalArticle

    Open Access
  • 2 Scopus citations

    If i indulge first, i will eat less overall: The unexpected interaction effect of indulgence and presentation order on consumption

    Flores, D., Reimann, M. C., Castaño, R. & Lopez, A., Jun 1 2019, In : Journal of Experimental Psychology: Applied. 25, 2, p. 162-176 15 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations