Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output

    Branding Cultural Products in International Markets: A Study of Hollywood Movies in China

    Gao, W., Ji, L., Liu, Y. & Sun, Q., May 1 2020, In : Journal of marketing. 84, 3, p. 86-105 20 p.

    Research output: Contribution to journalArticle

  • Crossing Bridges: Assembling Culture into Brands and Brands into Consumers' Global Local Cultural Lives

    Price, L. L. & Coulter, R. A., Jul 2019, In : Journal of Consumer Psychology. 29, 3, p. 547-554 8 p.

    Research output: Contribution to journalArticle

  • Curiosity Tempts Indulgence

    Wiggin, K. L., Reimann, M. C. & Jain, S. P., Apr 1 2019, In : Journal of Consumer Research. 45, 6, p. 1194-1212 19 p.

    Research output: Contribution to journalArticle

    Open Access
  • 3 Scopus citations