Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

Marketing Business & Economics
Service-dominant logic Business & Economics
marketing Social Sciences
consumer research Social Sciences
Values Social Sciences
experiment Social Sciences
consumption behavior Social Sciences
experience Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1982 2019

Crossing Bridges: Assembling Culture into Brands and Brands into Consumers' Global Local Cultural Lives

Price, L. L. & Coulter, R. A., Jul 1 2019, In : Journal of Consumer Psychology. 29, 3, p. 547-554 8 p.

Research output: Contribution to journalArticle

Psychology
Metaphor
Lenses
Research
Psychological
1 Citation (Scopus)

Curiosity Tempts Indulgence

Wiggin, K. L., Reimann, M. C. & Jain, S. P., Apr 1 2019, In : Journal of Consumer Research. 45, 6, p. 1194-1212 19 p.

Research output: Contribution to journalArticle

Open Access
reward
experiment
hunger
activation
mediation

If i indulge first, i will eat less overall: The unexpected interaction effect of indulgence and presentation order on consumption

Flores, D., Reimann, M. C., Castaño, R. & Lopez, A., Jun 1 2019, In : Journal of Experimental Psychology: Applied. 25, 2, p. 162-176 15 p.

Research output: Contribution to journalArticle

Food
Food-Drug Interactions
Energy Intake
Research