Hope J Schau

  • 3427 Citations
  • 19 h-Index
20032019
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Fingerprint Dive into the research topics where Hope J Schau is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

self-presentation Social Sciences
food Social Sciences
community Social Sciences
sociality Social Sciences
entrepreneurship Social Sciences
narrative Social Sciences
fan Social Sciences
Renaissance Social Sciences

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Research Output 2003 2019

  • 3427 Citations
  • 19 h-Index
  • 30 Article
  • 13 Chapter

Let’s Make a “Deal”: How Deal Collectives Coproduce Unintended Value from Sales Promotions

Campbell, C. & Schau, H. J., Nov 1 2019, In : Journal of Marketing. 83, 6, p. 43-60 18 p.

Research output: Contribution to journalArticle

Sales promotion
World Wide Web
Market power
Monitoring
Pricing
1 Citation (Scopus)
Reflexivity
Continuity
Value creation
Innovation
Consumption experience

Brand afterlife: Transference to alternate brands following corporate failure

Russell, C. A., Schau, H. J. & Bliese, P., Jan 1 2018, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Transference
Corporate failure
Competitors
Substitute
Loyalty
1 Citation (Scopus)

Brand pathologies: “Monstrous” fan relationships and the media brand “twilight”

Buchanan-Oliver, M. & Schau, H. J., Jan 1 2018, Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications. IGI Global, Vol. 3. p. 1052-1067 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Monstrous
Pathology
Paradox
Merchandising
Brand relationship
food
organization
entrepreneurship
social structure
entrepreneur