Hope J Schau

  • 3275 Citations
  • 18 h-Index
20032018
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Fingerprint Dive into the research topics where Hope J Schau is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

food Social Sciences
community Social Sciences
self-presentation Social Sciences
sociality Social Sciences
entrepreneurship Social Sciences
narrative Social Sciences
Renaissance Social Sciences
retirement Social Sciences

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Research Output 2003 2018

  • 3275 Citations
  • 18 h-Index
  • 27 Article
  • 10 Chapter

Brand afterlife: Transference to alternate brands following corporate failure

Russell, C. A., Schau, H. J. & Bliese, P., Jan 1 2018, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Transference
Corporate failure
Competitors
Substitute
Loyalty

Brand pathologies: “Monstrous” fan relationships and the media brand “twilight”

Buchanan-Oliver, M. & Schau, H. J., Jan 1 2018, Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications. IGI Global, Vol. 3. p. 1052-1067 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Monstrous
Pathology
Paradox
Merchandising
Brand relationship
food
organization
entrepreneurship
social structure
entrepreneur
5 Citations (Scopus)

Learning to navigate the American retail servicescape: Online forums as consumer acculturation platforms and consumer gift systems

Schau, H. J., Dang, Y. M. & Zhang, Y. G., Mar 1 2017, In : Journal of Business Research. 72, p. 178-188 11 p.

Research output: Contribution to journalArticle

Servicescape
Acculturation
Gift
Retail
Language
1 Citation (Scopus)
entrepreneurship
food
market
performance measurement
entrepreneur