Hope J Schau

  • 3641 Citations
  • 19 h-Index
20032019

Research output per year

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Research Output

  • 3641 Citations
  • 19 h-Index
  • 29 Article
  • 13 Chapter
  • 1 Comment/debate

Let’s Make a “Deal”: How Deal Collectives Coproduce Unintended Value from Sales Promotions

Campbell, C. & Schau, H. J., Nov 1 2019, In : Journal of marketing. 83, 6, p. 43-60 18 p.

Research output: Contribution to journalArticle

  • 1 Scopus citations
  • 2 Scopus citations

    Brand afterlife: Transference to alternate brands following corporate failure

    Russell, C. A., Schau, H. J. & Bliese, P., Jan 1 2018, (Accepted/In press) In : Journal of Business Research.

    Research output: Contribution to journalArticle

  • Brand pathologies: “Monstrous” fan relationships and the media brand “twilight”

    Buchanan-Oliver, M. & Schau, H. J., Jan 1 2018, Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications. IGI Global, Vol. 3. p. 1052-1067 16 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • 1 Scopus citations