• 4 Citations
  • 1 h-Index
20182018

Research output per year

If you made any changes in Pure these will be visible here soon.

Fingerprint Dive into the research topics where Madhu - Viswanathan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

  • 4 Citations
  • 1 h-Index
  • 1 Article

Is cash king for sales compensation plans? Evidence from a large-scale field intervention

Viswanathan, M. ., Li, X., John, G. & Narasimhan, O., Jun 1 2018, In : Journal of Marketing Research. 55, 3, p. 368-381 14 p.

Research output: Contribution to journalArticle

  • 4 Scopus citations