Merrie L Brucks

  • 588 Citations
  • 9 h-Index
19932018
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Fingerprint Dive into the research topics where Merrie L Brucks is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Research Medicine & Life Sciences
Cues Medicine & Life Sciences
Tobacco Products Medicine & Life Sciences
Social Marketing Medicine & Life Sciences
Social Responsibility Medicine & Life Sciences
Smoking Medicine & Life Sciences
Reaction Time Medicine & Life Sciences
Psychology Medicine & Life Sciences

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Research Output 1993 2018

  • 588 Citations
  • 9 h-Index
  • 16 Article
2 Citations (Scopus)

The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of High Self-Brand Overlap Consumers

Newman, K. P. & Brucks, M. L., Apr 1 2018, In : Journal of Consumer Psychology. 28, 2, p. 253-271 19 p.

Research output: Contribution to journalArticle

Social Responsibility
Licensure
Guilt
Corporate Social Responsibility
Moral behavior
9 Citations (Scopus)

How and why conversational value leads to happiness for experiential and material purchases

Bastos, W. & Brucks, M. L., Oct 1 2017, In : Journal of Consumer Research. 44, 3, p. 598-612 15 p.

Research output: Contribution to journalArticle

happiness
purchase
Values
conversation
experience
51 Citations (Scopus)

How childhood advertising exposure can create biased product evaluations that persist into adulthood

Connell, P. M., Brucks, M. L. & Nielsen, J. H., 2014, In : Journal of Consumer Research. 41, 1, p. 119-134 16 p.

Research output: Contribution to journalArticle

adulthood
childhood
evaluation
stimulus
trend
3 Citations (Scopus)
Cues
Anxiety
Self-Control
Natural environment
Restoration

Consumption addiction: Developing a research agenda to understanding how consumers progress from normal to maladaptive consumption and addiction

Pirouz, D. M., Nguyen, H., Martin, I. M., Brucks, M. L., Connell, P. M., Cotte, J., Davis, S., Haws, K. L., Kamins, M., Mirabito, A., Rapp, J., Scott, M. & Johnson, A., 2012, In : Advances in Consumer Research. 40, p. 1089-1090 2 p.

Research output: Contribution to journalArticle

Research
Addiction
Research agenda