Merrie L Brucks

  • 606 Citations
  • 9 h-Index
19932018

Research output per year

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Research Output

  • 606 Citations
  • 9 h-Index
  • 16 Article

The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of High Self-Brand Overlap Consumers

Newman, K. P. & Brucks, M. L., Apr 1 2018, In : Journal of Consumer Psychology. 28, 2, p. 253-271 19 p.

Research output: Contribution to journalArticle

  • 4 Scopus citations

    How and why conversational value leads to happiness for experiential and material purchases

    Bastos, W. & Brucks, M. L., Oct 1 2017, In : Journal of Consumer Research. 44, 3, p. 598-612 15 p.

    Research output: Contribution to journalArticle

  • 12 Scopus citations

    How childhood advertising exposure can create biased product evaluations that persist into adulthood

    Connell, P. M., Brucks, M. L. & Nielsen, J. H., 2014, In : Journal of Consumer Research. 41, 1, p. 119-134 16 p.

    Research output: Contribution to journalArticle

  • 52 Scopus citations
  • 4 Scopus citations

    Consumption addiction: Developing a research agenda to understanding how consumers progress from normal to maladaptive consumption and addiction

    Pirouz, D. M., Nguyen, H., Martin, I. M., Brucks, M. L., Connell, P. M., Cotte, J., Davis, S., Haws, K. L., Kamins, M., Mirabito, A., Rapp, J., Scott, M. & Johnson, A., 2012, In : Advances in Consumer Research. 40, p. 1089-1090 2 p.

    Research output: Contribution to journalArticle