Mrinal G Ghosh

  • 652 Citations
  • 10 h-Index
19942018
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Fingerprint Dive into the research topics where Mrinal G Ghosh is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Durability Engineering & Materials Science
Rigidity Engineering & Materials Science
Costs Engineering & Materials Science
Governance Business & Economics
Industry Engineering & Materials Science
Economics Engineering & Materials Science
Value analysis Business & Economics
Salesforce compensation Business & Economics

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Research Output 1994 2018

  • 652 Citations
  • 10 h-Index
  • 15 Article
  • 1 Chapter
12 Citations (Scopus)

Endogeneity in survey research

Sande, J. B. & Ghosh, M. G., Jan 1 2018, (Accepted/In press) In : International Journal of Research in Marketing.

Research output: Contribution to journalArticle

Survey research
Endogeneity
Interorganizational relationships
Marketing strategy
Instrumental variables
2 Citations (Scopus)

How does influence strategy work? The moderating role of cognitive institutional profile and mediating role of commitment

Gao, W., Ghosh, M. G. & Qian, L., Jan 1 2017, (Accepted/In press) In : Industrial Marketing Management.

Research output: Contribution to journalArticle

Influence strategies
Buyers
Profit
Interfirm relationships
Factors
2 Citations (Scopus)

Price delegation and performance pay: Evidence from industrial sales forces

Lo, D., Dessein, W., Ghosh, M. G. & Lafontaine, F., Jan 1 2016, In : Journal of Law, Economics, and Organization. 32, 3, p. 508-544 37 p.

Research output: Contribution to journalArticle

sales
firm
performance
evidence
customer
6 Citations (Scopus)

Price formats for branded components in industrial markets: An integration of transaction cost economics and the resource-based view

Lo, D. H. F., Frias, K. M. & Ghosh, M. G., 2012, In : Organization Science. 23, 5, p. 1282-1297 16 p.

Research output: Contribution to journalArticle

Economics
Costs
Resource-based view
Industrial markets
Governance
6 Citations (Scopus)

Progress and prospects for governance value analysis in marketing: When porter meets williamson

Ghosh, M. G. & John, G., 2012, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 54-72 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Governance
Value analysis
Marketing