Mrinal G Ghosh

  • 726 Citations
  • 10 h-Index
19942019

Research output per year

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Research Output

  • 726 Citations
  • 10 h-Index
  • 16 Article
  • 3 Chapter

A transaction cost approach to channel design with application to multi-channels settings

John, G., Viswanathan, M. . & Ghosh, M., Jan 1 2019, Handbook of Research on Distribution Channels. Edward Elgar Publishing Ltd., p. 379-404 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

  • Choosing value-chain locations in marketing channels: Integrating service-dominant logic and product-form strategy perspectives

    Ghosh, M., Frias, K. M. & Lusch, R. F., Jan 1 2019, Handbook of Research on Distribution Channels. Edward Elgar Publishing Ltd., p. 9-29 21 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market

    Chen, Y., Ghosh, M., Liu, Y. & Zhao, L., Dec 1 2019, In : Journal of Marketing Research. 56, 6, p. 995-1011 17 p.

    Research output: Contribution to journalArticle

  • 2 Scopus citations

    Endogeneity in survey research

    Sande, J. B. & Ghosh, M. G., Jan 1 2018, (Accepted/In press) In : International Journal of Research in Marketing.

    Research output: Contribution to journalArticle

  • 22 Scopus citations

    How does influence strategy work? The moderating role of cognitive institutional profile and mediating role of commitment

    Gao, W., Ghosh, M. G. & Qian, L., Jan 1 2017, (Accepted/In press) In : Industrial Marketing Management.

    Research output: Contribution to journalArticle

  • 4 Scopus citations