Robert F Lusch

  • 15757 Citations
  • 40 h-Index
1976 …2018
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Marketing Business & Economics
Service-dominant logic Business & Economics
Resources Business & Economics
Ecosystem services Business & Economics
Marketing channels Business & Economics
Managers Business & Economics
Logic Business & Economics
Suppliers Business & Economics

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Research Output 1976 2018

Open innovation: An S-D logic perspective

Tang, Z. & Lusch, R. F., Mar 20 2018, World Scientific Reference On Innovation. World Scientific Publishing Co. Pte Ltd, Vol. 3. p. 13-35 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Open innovation
Service-dominant logic
Resources
Innovation
Axioms

Redefining the market: A treatise on exchange and shared understanding

Lusch, R. F. & Watts, J. K. M., Jan 1 2018, (Accepted/In press) In : Marketing Theory.

Research output: Contribution to journalArticle

Shared understanding
Marketing
Myopia
Fragmentation
Global competition

Service-dominant logic and performance-based contracting: A systems thinking perspective

Nowicki, D., Sauser, B., Randall, W. & Lusch, R. F., Mar 1 2018, In : Service Science. 10, 1, p. 12-24 13 p.

Research output: Contribution to journalReview article

Supply chains
Logic
System theory
Merging
Large scale systems

The emergence of innovation as a social process: Theoretical exploration and implications for entrepreneurship and innovation

Liu, Y., Lusch, R. F., Chen, Y. & Zhang, J., Mar 20 2018, World Scientific Reference On Innovation. World Scientific Publishing Co. Pte Ltd, Vol. 3. p. 163-194 32 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Entrepreneurship
Social processes
Innovation
Entrepreneurs
Theorizing
2 Citations

A Service perspective for human capital resources: A critical base for strategy implementation

Greer, C. R., Lusch, R. F. & Hitt, M. A., May 1 2017, In : Academy of Management Perspectives. 31, 2, p. 137-158 22 p.

Research output: Contribution to journalArticle

Strategy implementation
Human capital
Resources
Service-dominant logic
Bundling