Robert F Lusch

  • 14940 Citations
  • 39 h-Index
1976 …2018
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Marketing Business & Economics
Service-dominant logic Business & Economics
Resources Business & Economics
Ecosystem services Business & Economics
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Managers Business & Economics
Logic Business & Economics
Suppliers Business & Economics

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Research Output 1976 2018

Redefining the market: A treatise on exchange and shared understanding

Lusch, R. F. & Watts, J. K. M. Jan 1 2018 (Accepted/In press) In : Marketing Theory.

Research output: Contribution to journalArticle

Shared understanding
Marketing
Global competition
Innovation
Exchange relationships

Service-dominant logic and performance-based contracting: A systems thinking perspective

Nowicki, D., Sauser, B., Randall, W. & Lusch, R. Mar 1 2018 In : Service Science. 10, 1, p. 12-24 13 p.

Research output: Contribution to journalReview article

Supply chains
Logic
System theory
Merging
Large scale systems

A Service perspective for human capital resources: A critical base for strategy implementation

Greer, C. R., Lusch, R. F. & Hitt, M. A. May 1 2017 In : Academy of Management Perspectives. 31, 2, p. 137-158 22 p.

Research output: Contribution to journalArticle

Strategy implementation
Human capital
Resources
Service-dominant logic
Bundling
43 Citations

Service-dominant logic 2025

Vargo, S. L. & Lusch, R. F. Mar 1 2017 In : International Journal of Research in Marketing. 34, 1, p. 46-67 22 p.

Research output: Contribution to journalArticle

Service-dominant logic
Ecosystem services
General theory
Evidence-based
Value co-creation
1 Citations

The Long Macro View

Lusch, R. F. Sep 1 2017 In : Journal of Macromarketing. 37, 3, p. 321-323 3 p.

Research output: Contribution to journalComment/debate

Provisioning
Social justice
Marketing
Macromarketing