Robert F Lusch

  • 20617 Citations
  • 44 h-Index
1976 …2019

Research output per year

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Research Output

Choosing value-chain locations in marketing channels: Integrating service-dominant logic and product-form strategy perspectives

Ghosh, M., Frias, K. M. & Lusch, R. F., Jan 1 2019, Handbook of Research on Distribution Channels. Edward Elgar Publishing Ltd., p. 9-29 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

  • Open innovation: An S-D logic perspective

    Tang, Z. & Lusch, R. F., Mar 20 2018, World Scientific Reference On Innovation. World Scientific Publishing Co. Pte Ltd, Vol. 3. p. 13-35 23 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Redefining the market: A treatise on exchange and shared understanding

    Lusch, R. F. & Watts, J. K. M., Jan 1 2018, (Accepted/In press) In : Marketing Theory.

    Research output: Contribution to journalArticle

  • 7 Scopus citations

    Service-dominant logic and performance-based contracting: A systems thinking perspective

    Nowicki, D., Sauser, B., Randall, W. & Lusch, R., Mar 2018, In : Service Science. 10, 1, p. 12-24 13 p.

    Research output: Contribution to journalReview article

  • 3 Scopus citations

    The emergence of innovation as a social process: Theoretical exploration and implications for entrepreneurship and innovation

    Liu, Y., Lusch, R. F., Chen, Y. & Zhang, J., Mar 20 2018, World Scientific Reference On Innovation. World Scientific Publishing Co. Pte Ltd, Vol. 3. p. 163-194 32 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • 1 Scopus citations