Yong - Liu

  • 1921 Citations
  • 13 h-Index
20042020

Research output per year

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Research Output

  • 1921 Citations
  • 13 h-Index
  • 22 Article
  • 3 Chapter
  • 3 Review article
  • 1 Conference contribution

Branding Cultural Products in International Markets: A Study of Hollywood Movies in China

Gao, W., Ji, L., Liu, Y. & Sun, Q., May 1 2020, In : Journal of marketing. 84, 3, p. 86-105 20 p.

Research output: Contribution to journalArticle

  • Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market

    Chen, Y., Ghosh, M., Liu, Y. & Zhao, L., Dec 1 2019, In : Journal of Marketing Research. 56, 6, p. 995-1011 17 p.

    Research output: Contribution to journalArticle

  • 2 Scopus citations

    Effectiveness of reputation in contracting for customized production: Evidence from online labor markets

    Lin, M., Liu, Y. . & Viswanathan, S., Jan 1 2018, In : Management Science. 64, 1, p. 345-359 15 p.

    Research output: Contribution to journalArticle

  • 14 Scopus citations

    The emergence of innovation as a social process: Theoretical exploration and implications for entrepreneurship and innovation

    Liu, Y., Lusch, R. F., Chen, Y. & Zhang, J., Mar 20 2018, World Scientific Reference On Innovation. World Scientific Publishing Co. Pte Ltd, Vol. 3. p. 163-194 32 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • 1 Scopus citations

    The impact of executives’ perceptions of environmental threats and organizational slack on innovation strategies

    Wang, C., Luo, B., Liu, Y. . & Wei, Z., 2016, In : Nankai Business Review International. 7, 2, p. 216-230 15 p.

    Research output: Contribution to journalArticle

  • 4 Scopus citations