A difference we can call our own

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

The article contends that communication scholars' most influential work is often not identifiably "communication" research. This phenomenon is a result of: (a) theory, which emphasizes message effects rather than message content, and (b) method, which has failed to provide valid, detailed, and shared methods for the quantitative examination of message content. It is suggested that a stronger focus on message content is required if communication is to maintain a disciplinary identity and a unique disciplinary contribution.

Original languageEnglish (US)
Pages (from-to)295-298
Number of pages4
JournalJournal of Applied Communication Research
Volume38
Issue number3
DOIs
StatePublished - Jul 22 2010

Keywords

  • Communication
  • Message Content
  • Message Effects
  • Method
  • Theory

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics

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