A longitudinal investigation of personal computers in homes: Adoption determinants and emerging challenges

Viswanath Venkatesh, Susan A Brown

Research output: Contribution to journalArticle

719 Citations (Scopus)

Abstract

While technology adoption in the workplace has been studied extensively, drivers of adoption in homes have been largely overlooked. This paper presents the results of a nation-wide, two-wave, longitudinal investigation of the factors driving personal computer (PC) adoption in American homes. The findings revealed that the decisions driving adoption and non-adoption were significantly different. Adopters were driven by utilitarian outcomes, hedonic outcomes (i.e., fun), and social outcomes (i.e., status) from adoption. Nonadopters, on the other hand, were influenced primarily by rapid changes in technology and the consequent fear of obsolescence. A second wave of data collection conducted six months after the initial survey indicated an asymmetrical relationship between intent and behavior, with those who did not intend to adopt a PC following more closely with their intent than those who intended to adopt one. We present important implications for research on adoption of technologies in homes and the workplace, and also discuss challenges facing the PC industry.

Original languageEnglish (US)
Pages (from-to)71-98
Number of pages28
JournalMIS Quarterly: Management Information Systems
Volume25
Issue number1
StatePublished - 2001
Externally publishedYes

Fingerprint

PC
Personal computers
determinants
Obsolescence
workplace
driver
Personal computer
Industry
anxiety
industry
Work place

Keywords

  • Adoption
  • Behavior
  • Household
  • Intention
  • Theory of planned behavior

ASJC Scopus subject areas

  • Management Information Systems
  • Management of Technology and Innovation
  • Strategy and Management
  • Information Systems
  • Library and Information Sciences

Cite this

A longitudinal investigation of personal computers in homes : Adoption determinants and emerging challenges. / Venkatesh, Viswanath; Brown, Susan A.

In: MIS Quarterly: Management Information Systems, Vol. 25, No. 1, 2001, p. 71-98.

Research output: Contribution to journalArticle

@article{b446ead0cea8428c86dfa7c52fdb10e0,
title = "A longitudinal investigation of personal computers in homes: Adoption determinants and emerging challenges",
abstract = "While technology adoption in the workplace has been studied extensively, drivers of adoption in homes have been largely overlooked. This paper presents the results of a nation-wide, two-wave, longitudinal investigation of the factors driving personal computer (PC) adoption in American homes. The findings revealed that the decisions driving adoption and non-adoption were significantly different. Adopters were driven by utilitarian outcomes, hedonic outcomes (i.e., fun), and social outcomes (i.e., status) from adoption. Nonadopters, on the other hand, were influenced primarily by rapid changes in technology and the consequent fear of obsolescence. A second wave of data collection conducted six months after the initial survey indicated an asymmetrical relationship between intent and behavior, with those who did not intend to adopt a PC following more closely with their intent than those who intended to adopt one. We present important implications for research on adoption of technologies in homes and the workplace, and also discuss challenges facing the PC industry.",
keywords = "Adoption, Behavior, Household, Intention, Theory of planned behavior",
author = "Viswanath Venkatesh and Brown, {Susan A}",
year = "2001",
language = "English (US)",
volume = "25",
pages = "71--98",
journal = "MIS Quarterly: Management Information Systems",
issn = "0276-7783",
publisher = "Management Information Systems Research Center",
number = "1",

}

TY - JOUR

T1 - A longitudinal investigation of personal computers in homes

T2 - Adoption determinants and emerging challenges

AU - Venkatesh, Viswanath

AU - Brown, Susan A

PY - 2001

Y1 - 2001

N2 - While technology adoption in the workplace has been studied extensively, drivers of adoption in homes have been largely overlooked. This paper presents the results of a nation-wide, two-wave, longitudinal investigation of the factors driving personal computer (PC) adoption in American homes. The findings revealed that the decisions driving adoption and non-adoption were significantly different. Adopters were driven by utilitarian outcomes, hedonic outcomes (i.e., fun), and social outcomes (i.e., status) from adoption. Nonadopters, on the other hand, were influenced primarily by rapid changes in technology and the consequent fear of obsolescence. A second wave of data collection conducted six months after the initial survey indicated an asymmetrical relationship between intent and behavior, with those who did not intend to adopt a PC following more closely with their intent than those who intended to adopt one. We present important implications for research on adoption of technologies in homes and the workplace, and also discuss challenges facing the PC industry.

AB - While technology adoption in the workplace has been studied extensively, drivers of adoption in homes have been largely overlooked. This paper presents the results of a nation-wide, two-wave, longitudinal investigation of the factors driving personal computer (PC) adoption in American homes. The findings revealed that the decisions driving adoption and non-adoption were significantly different. Adopters were driven by utilitarian outcomes, hedonic outcomes (i.e., fun), and social outcomes (i.e., status) from adoption. Nonadopters, on the other hand, were influenced primarily by rapid changes in technology and the consequent fear of obsolescence. A second wave of data collection conducted six months after the initial survey indicated an asymmetrical relationship between intent and behavior, with those who did not intend to adopt a PC following more closely with their intent than those who intended to adopt one. We present important implications for research on adoption of technologies in homes and the workplace, and also discuss challenges facing the PC industry.

KW - Adoption

KW - Behavior

KW - Household

KW - Intention

KW - Theory of planned behavior

UR - http://www.scopus.com/inward/record.url?scp=0002888544&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0002888544&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:0002888544

VL - 25

SP - 71

EP - 98

JO - MIS Quarterly: Management Information Systems

JF - MIS Quarterly: Management Information Systems

SN - 0276-7783

IS - 1

ER -