A manager's primer in electronic commerce

Andrew Urbaczewski, Leonard M. Jessup, Bradley C. Wheeler

Research output: Contribution to journalArticlepeer-review

14 Scopus citations

Abstract

Just what is this sensational new marketing and communications medium that may be revolutionizing business as we know it?

Original languageEnglish (US)
Pages (from-to)5-16
Number of pages12
JournalBusiness Horizons
Volume41
Issue number5
DOIs
StatePublished - Jan 1 1998

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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