A manager's primer in electronic commerce

Andrew Urbaczewski, Leonard Michael Jessup, Bradley C. Wheeler

Research output: Contribution to journalArticle

12 Citations (Scopus)

Abstract

Just what is this sensational new marketing and communications medium that may be revolutionizing business as we know it?

Original languageEnglish (US)
Pages (from-to)5-16
Number of pages12
JournalBusiness Horizons
Volume41
Issue number5
StatePublished - 1998
Externally publishedYes

Fingerprint

Managers
Communication media
Electronic commerce
Marketing

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Urbaczewski, A., Jessup, L. M., & Wheeler, B. C. (1998). A manager's primer in electronic commerce. Business Horizons, 41(5), 5-16.

A manager's primer in electronic commerce. / Urbaczewski, Andrew; Jessup, Leonard Michael; Wheeler, Bradley C.

In: Business Horizons, Vol. 41, No. 5, 1998, p. 5-16.

Research output: Contribution to journalArticle

Urbaczewski, A, Jessup, LM & Wheeler, BC 1998, 'A manager's primer in electronic commerce', Business Horizons, vol. 41, no. 5, pp. 5-16.
Urbaczewski A, Jessup LM, Wheeler BC. A manager's primer in electronic commerce. Business Horizons. 1998;41(5):5-16.
Urbaczewski, Andrew ; Jessup, Leonard Michael ; Wheeler, Bradley C. / A manager's primer in electronic commerce. In: Business Horizons. 1998 ; Vol. 41, No. 5. pp. 5-16.
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