A manager's primer in electronic commerce

Andrew Urbaczewski, Leonard M. Jessup, Bradley C. Wheeler

Research output: Contribution to journalArticle

13 Scopus citations

Abstract

Just what is this sensational new marketing and communications medium that may be revolutionizing business as we know it?

Original languageEnglish (US)
Pages (from-to)5-16
Number of pages12
JournalBusiness Horizons
Volume41
Issue number5
DOIs
StatePublished - Jan 1 1998

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ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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