A Peek Inside the Targets' Toolbox: How Stigmatized Targets Deflect Discrimination by Invoking a Common Identity

Toni Schmader, Alyssa Croft, Jessica Whitehead, Jeff Stone

Research output: Contribution to journalArticle

14 Scopus citations

Abstract

In an effort to identify effective strategies for reducing prejudice, this research tested whether stigmatized individuals can evoke a common identity to deflect discrimination. In an initial survey, gay/lesbian/bisexual participants reported a preference for evoking common identity in intergroup interactions. In two experiments, straight male perceivers in a managerial role-playing paradigm were more likely to select a gay man for an interview if he had primed a common identity. Evoking a common identity did not similarly benefit straight candidates. Findings suggest that integrating prejudice reduction and persuasion research can identify strategies that empower targets to effectively cope with prejudice.

Original languageEnglish (US)
Pages (from-to)141-149
Number of pages9
JournalBasic and Applied Social Psychology
Volume35
Issue number1
DOIs
StatePublished - Jan 1 2013

ASJC Scopus subject areas

  • Social Psychology
  • Applied Psychology

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