A service-dominant logic for marketing

Stephen L. Vargo, Robert F. Lusch

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations
Original languageEnglish (US)
Title of host publicationThe SAGE Handbook of Marketing Theory
PublisherSAGE Publications Inc.
Pages219-234
Number of pages16
ISBN (Electronic)9781446222454
ISBN (Print)9781847875051
DOIs
StatePublished - Jan 1 2009

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

Vargo, S. L., & Lusch, R. F. (2009). A service-dominant logic for marketing. In The SAGE Handbook of Marketing Theory (pp. 219-234). SAGE Publications Inc.. https://doi.org/10.4135/9781446222454.n12