A service-dominant logic for marketing

Stephen L. Vargo, Robert F Lusch

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationThe SAGE Handbook of Marketing Theory
PublisherSAGE Publications Inc.
Pages219-234
Number of pages16
ISBN (Print)9781446222454, 9781847875051
DOIs
StatePublished - Jan 1 2009

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marketing

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

Vargo, S. L., & Lusch, R. F. (2009). A service-dominant logic for marketing. In The SAGE Handbook of Marketing Theory (pp. 219-234). SAGE Publications Inc.. https://doi.org/10.4135/9781446222454.n12

A service-dominant logic for marketing. / Vargo, Stephen L.; Lusch, Robert F.

The SAGE Handbook of Marketing Theory. SAGE Publications Inc., 2009. p. 219-234.

Research output: Chapter in Book/Report/Conference proceedingChapter

Vargo, SL & Lusch, RF 2009, A service-dominant logic for marketing. in The SAGE Handbook of Marketing Theory. SAGE Publications Inc., pp. 219-234. https://doi.org/10.4135/9781446222454.n12
Vargo SL, Lusch RF. A service-dominant logic for marketing. In The SAGE Handbook of Marketing Theory. SAGE Publications Inc. 2009. p. 219-234 https://doi.org/10.4135/9781446222454.n12
Vargo, Stephen L. ; Lusch, Robert F. / A service-dominant logic for marketing. The SAGE Handbook of Marketing Theory. SAGE Publications Inc., 2009. pp. 219-234
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