A Service perspective for human capital resources: A critical base for strategy implementation

Charles R. Greer, Robert F. Lusch, Michael A. Hitt

Research output: Research - peer-reviewArticle

Abstract

Although strategy formulation has received the lion's share of attention in strategic management research, strategy implementation is widely considered to provide the greatest challenges for top executives. Observers have cited the need for more research on implementation, and thought leaders have called for the use of interdisciplinary approaches. Thus, we explore strategy implementation from the perspective of relational capital and human capital resources (in which relationships are especially important) and the development, bundling, and deployment of these resources to create strategic capabilities. Our discussion of implementation is unique in that we explain how it can be improved when guided by service-dominant logic (SDL) from the marketing field. We show how the emphasis of SDL on the exchange of service (rather than transactional interactions) and the manifestations of a service perspective-such as enduring relationships, collaboration, co-creation, open dialogue, trust, and status minimization-can facilitate the bundling and deployment of human capital resources for effective strategy implementation. We explain how SDL can facilitate implementation in the context of interdependencies, business ecosystems, and interactions across organizational boundaries. We provide both propositions and suggestions for future research. r Academy of Management Perspectives.

LanguageEnglish (US)
Pages137-158
Number of pages22
JournalAcademy of Management Perspectives
Volume31
Issue number2
DOIs
StatePublished - May 1 2017

Fingerprint

Strategy implementation
Human capital
Resources
Service-dominant logic
Bundling
Interaction
Business ecosystem
Interdependencies
Marketing
Observer
Interdisciplinary approach
Strategic capabilities
Organizational boundaries
Research strategy
Co-creation
Strategy formulation
Strategic management research
Relational capital

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management
  • Marketing

Cite this

A Service perspective for human capital resources : A critical base for strategy implementation. / Greer, Charles R.; Lusch, Robert F.; Hitt, Michael A.

In: Academy of Management Perspectives, Vol. 31, No. 2, 01.05.2017, p. 137-158.

Research output: Research - peer-reviewArticle

@article{9c74718454df40bfa7c3f26a064fb1c1,
title = "A Service perspective for human capital resources: A critical base for strategy implementation",
abstract = "Although strategy formulation has received the lion's share of attention in strategic management research, strategy implementation is widely considered to provide the greatest challenges for top executives. Observers have cited the need for more research on implementation, and thought leaders have called for the use of interdisciplinary approaches. Thus, we explore strategy implementation from the perspective of relational capital and human capital resources (in which relationships are especially important) and the development, bundling, and deployment of these resources to create strategic capabilities. Our discussion of implementation is unique in that we explain how it can be improved when guided by service-dominant logic (SDL) from the marketing field. We show how the emphasis of SDL on the exchange of service (rather than transactional interactions) and the manifestations of a service perspective-such as enduring relationships, collaboration, co-creation, open dialogue, trust, and status minimization-can facilitate the bundling and deployment of human capital resources for effective strategy implementation. We explain how SDL can facilitate implementation in the context of interdependencies, business ecosystems, and interactions across organizational boundaries. We provide both propositions and suggestions for future research. r Academy of Management Perspectives.",
author = "Greer, {Charles R.} and Lusch, {Robert F.} and Hitt, {Michael A.}",
year = "2017",
month = "5",
doi = "10.5465/amp.2016.0004",
volume = "31",
pages = "137--158",
journal = "Academy of Management Perspectives",
issn = "1558-9080",
publisher = "Academy of Management",
number = "2",

}

TY - JOUR

T1 - A Service perspective for human capital resources

T2 - Academy of Management Perspectives

AU - Greer,Charles R.

AU - Lusch,Robert F.

AU - Hitt,Michael A.

PY - 2017/5/1

Y1 - 2017/5/1

N2 - Although strategy formulation has received the lion's share of attention in strategic management research, strategy implementation is widely considered to provide the greatest challenges for top executives. Observers have cited the need for more research on implementation, and thought leaders have called for the use of interdisciplinary approaches. Thus, we explore strategy implementation from the perspective of relational capital and human capital resources (in which relationships are especially important) and the development, bundling, and deployment of these resources to create strategic capabilities. Our discussion of implementation is unique in that we explain how it can be improved when guided by service-dominant logic (SDL) from the marketing field. We show how the emphasis of SDL on the exchange of service (rather than transactional interactions) and the manifestations of a service perspective-such as enduring relationships, collaboration, co-creation, open dialogue, trust, and status minimization-can facilitate the bundling and deployment of human capital resources for effective strategy implementation. We explain how SDL can facilitate implementation in the context of interdependencies, business ecosystems, and interactions across organizational boundaries. We provide both propositions and suggestions for future research. r Academy of Management Perspectives.

AB - Although strategy formulation has received the lion's share of attention in strategic management research, strategy implementation is widely considered to provide the greatest challenges for top executives. Observers have cited the need for more research on implementation, and thought leaders have called for the use of interdisciplinary approaches. Thus, we explore strategy implementation from the perspective of relational capital and human capital resources (in which relationships are especially important) and the development, bundling, and deployment of these resources to create strategic capabilities. Our discussion of implementation is unique in that we explain how it can be improved when guided by service-dominant logic (SDL) from the marketing field. We show how the emphasis of SDL on the exchange of service (rather than transactional interactions) and the manifestations of a service perspective-such as enduring relationships, collaboration, co-creation, open dialogue, trust, and status minimization-can facilitate the bundling and deployment of human capital resources for effective strategy implementation. We explain how SDL can facilitate implementation in the context of interdependencies, business ecosystems, and interactions across organizational boundaries. We provide both propositions and suggestions for future research. r Academy of Management Perspectives.

UR - http://www.scopus.com/inward/record.url?scp=85019674264&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85019674264&partnerID=8YFLogxK

U2 - 10.5465/amp.2016.0004

DO - 10.5465/amp.2016.0004

M3 - Article

VL - 31

SP - 137

EP - 158

JO - Academy of Management Perspectives

JF - Academy of Management Perspectives

SN - 1558-9080

IS - 2

ER -