A service perspective. Key managerial insights from service-dominant (S-D) logic.

Charles R. Greer, Robert F. Lusch, Stephen L. Vargo

Research output: Contribution to journalArticlepeer-review

50 Scopus citations
Original languageEnglish (US)
Pages (from-to)28-38
Number of pages11
JournalOrganizational Dynamics
Volume45
Issue number1
DOIs
StatePublished - Jan 1 2016

ASJC Scopus subject areas

  • Applied Psychology
  • Sociology and Political Science
  • Organizational Behavior and Human Resource Management

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