A service perspective. Key managerial insights from service-dominant (S-D) logic

Charles R. Greer, Robert F Lusch, Stephen L. Vargo

Research output: Contribution to journalArticle

29 Citations (Scopus)
Original languageEnglish (US)
JournalOrganizational Dynamics
DOIs
StateAccepted/In press - 2015

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Service-dominant logic

ASJC Scopus subject areas

  • Organizational Behavior and Human Resource Management
  • Applied Psychology
  • Sociology and Political Science

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A service perspective. Key managerial insights from service-dominant (S-D) logic. / Greer, Charles R.; Lusch, Robert F; Vargo, Stephen L.

In: Organizational Dynamics, 2015.

Research output: Contribution to journalArticle

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