A service perspective. Key managerial insights from service-dominant (S-D) logic

Charles R. Greer, Robert F Lusch, Stephen L. Vargo

Research output: Contribution to journal › Article › peer-review

42 Scopus citations

ASJC Scopus subject areas

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title = "A service perspective. Key managerial insights from service-dominant (S-D) logic",

author = "Greer, {Charles R.} and Lusch, {Robert F} and Vargo, {Stephen L.}",

year = "2015",

doi = "10.1016/j.orgdyn.2015.12.004",

language = "English (US)",

journal = "Organizational Dynamics",

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AU - Greer, Charles R.

AU - Lusch, Robert F

AU - Vargo, Stephen L.

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JO - Organizational Dynamics

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