A Structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty

Youngjin Hur, Yong Jae Ko, Joseph Valacich

Research output: Contribution to journalArticle

41 Scopus citations

Abstract

The Internet website has become an effective marketing vehicle for sport organizations. The purpose of this study was to examine theoretical relationships between key variables of online sport consumption behavior such as sport consumers' perceptions of sport website quality, satisfaction, and behavioral loyalty to the websites. In addition, the mediating effect of e-satisfaction between website quality and e-loyalty was examined. The results of data analyses using structural equation model tests revealed that loyalty to a sport team's website was more likely to occur as sport fans developed positive perceptions and satisfaction with the website. The results also suggested that consumer e-satisfaction is an important mediating variable between sport website quality and e-loyalty.

Original languageEnglish (US)
Pages (from-to)458-473
Number of pages16
JournalJournal of Sport Management
Volume25
Issue number5
DOIs
StatePublished - Jan 1 2011
Externally publishedYes

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Orthopedics and Sports Medicine
  • Physical Therapy, Sports Therapy and Rehabilitation
  • Organizational Behavior and Human Resource Management

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