A tale of tales: The apple newton narratives

Hope Jensen Schau, Albert M. Muñiz

Research output: Contribution to journalArticle

26 Scopus citations
Original languageEnglish (US)
Pages (from-to)19-33
Number of pages15
JournalJournal of Strategic Marketing
Volume14
Issue number1
DOIs
StatePublished - Jan 1 2006

ASJC Scopus subject areas

  • Strategy and Management
  • Marketing

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