It is proposed that the present low level of utilization of evaluation findings is traceable in part to their failure to address directly the information needs of a clearly specified decision maker. An alternative model proceeding from such specification is proposed here, with evaluation closely interwoven with the on-going innovation process. The model suggests a number of implications for the organizational role of evalutors, for the design of evaluations, and for directions for methodological development. In particular, we suggest that evaluation designs be assessed against possible "threats to utility" as well as against the traditional "threads to validity.".
ASJC Scopus subject areas
- Business and International Management
- Social Psychology
- Geography, Planning and Development
- Strategy and Management
- Public Health, Environmental and Occupational Health