Acculturation of asian indian sojourners in america

Application of the cultivation framework

Priya Raman, James T Harwood

Research output: Contribution to journalArticle

16 Citations (Scopus)

Abstract

This study examined the influence of watching American television on the acculturation levels of Asian Indian sojourners utilizing tenets of cultivation theory. Consumption of Indian print media and Indian movies most strongly and inversely predicted acculturation levels, but American media including television did not predict acculturation. The study also examined theoretically important moderators of media’s acculturation effects such as perceived reality of television, filial attachment, intimacy of relationships with Americans and Indians, and acculturation needs. Despite an absence of significant moderator effects, the majority of the proposed moderator variables were associated with acculturation levels in theoretically predictable fashion.

Original languageEnglish (US)
Pages (from-to)295-311
Number of pages17
JournalSouthern Communication Journal
Volume73
Issue number4
DOIs
StatePublished - Oct 21 2008

Fingerprint

Moderators
acculturation
Television
moderator
television
cultivation theory
print media
intimacy
movies

ASJC Scopus subject areas

  • Communication

Cite this

Acculturation of asian indian sojourners in america : Application of the cultivation framework. / Raman, Priya; Harwood, James T.

In: Southern Communication Journal, Vol. 73, No. 4, 21.10.2008, p. 295-311.

Research output: Contribution to journalArticle

@article{f730eb2660cd4e6388c87dce4d800899,
title = "Acculturation of asian indian sojourners in america: Application of the cultivation framework",
abstract = "This study examined the influence of watching American television on the acculturation levels of Asian Indian sojourners utilizing tenets of cultivation theory. Consumption of Indian print media and Indian movies most strongly and inversely predicted acculturation levels, but American media including television did not predict acculturation. The study also examined theoretically important moderators of media’s acculturation effects such as perceived reality of television, filial attachment, intimacy of relationships with Americans and Indians, and acculturation needs. Despite an absence of significant moderator effects, the majority of the proposed moderator variables were associated with acculturation levels in theoretically predictable fashion.",
author = "Priya Raman and Harwood, {James T}",
year = "2008",
month = "10",
day = "21",
doi = "10.1080/10417940802418809",
language = "English (US)",
volume = "73",
pages = "295--311",
journal = "The Southern Communication Journal",
issn = "1041-794X",
publisher = "Taylor and Francis Ltd.",
number = "4",

}

TY - JOUR

T1 - Acculturation of asian indian sojourners in america

T2 - Application of the cultivation framework

AU - Raman, Priya

AU - Harwood, James T

PY - 2008/10/21

Y1 - 2008/10/21

N2 - This study examined the influence of watching American television on the acculturation levels of Asian Indian sojourners utilizing tenets of cultivation theory. Consumption of Indian print media and Indian movies most strongly and inversely predicted acculturation levels, but American media including television did not predict acculturation. The study also examined theoretically important moderators of media’s acculturation effects such as perceived reality of television, filial attachment, intimacy of relationships with Americans and Indians, and acculturation needs. Despite an absence of significant moderator effects, the majority of the proposed moderator variables were associated with acculturation levels in theoretically predictable fashion.

AB - This study examined the influence of watching American television on the acculturation levels of Asian Indian sojourners utilizing tenets of cultivation theory. Consumption of Indian print media and Indian movies most strongly and inversely predicted acculturation levels, but American media including television did not predict acculturation. The study also examined theoretically important moderators of media’s acculturation effects such as perceived reality of television, filial attachment, intimacy of relationships with Americans and Indians, and acculturation needs. Despite an absence of significant moderator effects, the majority of the proposed moderator variables were associated with acculturation levels in theoretically predictable fashion.

UR - http://www.scopus.com/inward/record.url?scp=85007839575&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85007839575&partnerID=8YFLogxK

U2 - 10.1080/10417940802418809

DO - 10.1080/10417940802418809

M3 - Article

VL - 73

SP - 295

EP - 311

JO - The Southern Communication Journal

JF - The Southern Communication Journal

SN - 1041-794X

IS - 4

ER -