Addressing the Information Gap: Developing and Implementing a Cervical Cancer Prevention Education Campaign Grounded in Principles of Community-Based Participatory Action

Martha Moore-Monroy, Ada M. Wilkinson-Lee, Lorena Verdugo, Elvia Lopez, Lourdes Paez, Debora Rodriguez, Mari Wilhelm, Francisco Garcia

Research output: Contribution to journalArticle

4 Scopus citations


Despite significant advances in prevention, Mexican American women continue to experience disparities related to cervical cancer and access to current and relevant health information. To address this disparity a community-campus partnership initiated an outreach program to Latinas in Arizona as one part of an integrated approach. Promotoras (community health workers) provided the leadership in the development of a curriculum to (a) train promotoras on cervical cancer, (b) meet informational needs of community members, (c) address relevant social determinants of heath, and (d) promote access to health care. The purpose of this article is to describe the community-based participatory approach used in the development of the curriculum. Specifically, the article describes the leadership of promotoras, the curriculum development, and the use of continual feedback to inform the quality control. To address cervical cancer disparities for Mexican American women, the Pima County Cervical Cancer Prevention Partnership used principles of community-based participatory action.

Original languageEnglish (US)
Pages (from-to)274-283
Number of pages10
JournalHealth promotion practice
Issue number2
StatePublished - Mar 8 2013



  • Latino
  • cancer prevention and control
  • cervical cancer
  • college-community partnerships
  • community health workers
  • community intervention
  • community-based participatory research
  • cultural competence
  • health disparities
  • lay health advisors
  • minority health
  • partnerships/coalitions
  • university/college health

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health
  • Nursing (miscellaneous)

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