Age identity and television viewing preferences

Research output: Contribution to journalArticle

2 Scopus citations

Abstract

This research finds that young adults with high levels of age identity are more likely to incorporate young characters in their open–ended descriptions of an “ideal”; television show than are young adults with lower levels of age group identification. These results are discussed in terms of the role of social identity in influencing media consumption. Future theoretical and empirical directions are briefly outlined.

Original languageEnglish (US)
Pages (from-to)85-90
Number of pages6
JournalInternational journal of phytoremediation
Volume21
Issue number1
DOIs
StatePublished - Jan 1 1999
Externally publishedYes

ASJC Scopus subject areas

  • Environmental Chemistry
  • Pollution
  • Plant Science

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