Aggregate effects of advertising decisions: A complex systems look at search engine advertising via an experimental study

Yanwu Yang, Xin Li, Daniel Zeng, Bernard J. Jansen

Research output: Contribution to journalArticlepeer-review

5 Scopus citations

Fingerprint

Dive into the research topics of 'Aggregate effects of advertising decisions: A complex systems look at search engine advertising via an experimental study'. Together they form a unique fingerprint.

Engineering & Materials Science

Social Sciences

Business & Economics