Alderson, sessions and the 1950s manager

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Abstract

An analysis of the newsletter, Cost and Profit Outlook that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.

Original languageEnglish (US)
Title of host publicationA Twenty-First Century Guide to Aldersonian Marketing Thought
PublisherSpringer US
Pages275-281
Number of pages7
ISBN (Print)0387261753, 9780387261751
DOIs
StatePublished - 2006
Externally publishedYes

Fingerprint

Managers
Profit
Costs
Marketing

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Lusch, R. F. (2006). Alderson, sessions and the 1950s manager. In A Twenty-First Century Guide to Aldersonian Marketing Thought (pp. 275-281). Springer US. https://doi.org/10.1007/0-387-28181-9_18

Alderson, sessions and the 1950s manager. / Lusch, Robert F.

A Twenty-First Century Guide to Aldersonian Marketing Thought. Springer US, 2006. p. 275-281.

Research output: Chapter in Book/Report/Conference proceedingChapter

Lusch, RF 2006, Alderson, sessions and the 1950s manager. in A Twenty-First Century Guide to Aldersonian Marketing Thought. Springer US, pp. 275-281. https://doi.org/10.1007/0-387-28181-9_18
Lusch RF. Alderson, sessions and the 1950s manager. In A Twenty-First Century Guide to Aldersonian Marketing Thought. Springer US. 2006. p. 275-281 https://doi.org/10.1007/0-387-28181-9_18
Lusch, Robert F. / Alderson, sessions and the 1950s manager. A Twenty-First Century Guide to Aldersonian Marketing Thought. Springer US, 2006. pp. 275-281
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