Alderson, sessions and the 1950s manager

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Abstract

An analysis of the newsletter, Cost and Profit Outlook that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.

Original languageEnglish (US)
Title of host publicationA Twenty-First Century Guide to Aldersonian Marketing Thought
PublisherSpringer US
Pages275-281
Number of pages7
ISBN (Print)0387261753, 9780387261751
DOIs
StatePublished - Dec 1 2006

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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  • Cite this

    Lusch, R. F. (2006). Alderson, sessions and the 1950s manager. In A Twenty-First Century Guide to Aldersonian Marketing Thought (pp. 275-281). Springer US. https://doi.org/10.1007/0-387-28181-9_18