An empirical examination of the dimensionality of power in a channel of distribution

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

The previous analysis strongly suggests that power in the channel of distribution for new automobiles is a multidimensional construct. Therefore, a generalized index of power is not the preferred measurement procedure to adopt. This is inconsistent with present approaches to measuring power. In substitution of a generalized index of power it is suggested that power issues be grouped together via factor analysis or possibly cluster analysis. Perhaps even better would be the treating of each power issue separately. The best approach, however, will be determined upon the empirical examination of alternative methods of measurement.

Original languageEnglish (US)
Pages (from-to)361-368
Number of pages8
JournalJournal of the Academy of Marketing Science
Volume5
Issue number4
DOIs
StatePublished - Sep 1977
Externally publishedYes

Fingerprint

Dimensionality
Channels of distribution
Factor analysis
Cluster analysis
Substitution
Automobile

ASJC Scopus subject areas

  • Economics and Econometrics
  • Marketing
  • Business and International Management

Cite this

An empirical examination of the dimensionality of power in a channel of distribution. / Lusch, Robert F.

In: Journal of the Academy of Marketing Science, Vol. 5, No. 4, 09.1977, p. 361-368.

Research output: Contribution to journalArticle

@article{c5cfd93d10504bb0821376edaa815424,
title = "An empirical examination of the dimensionality of power in a channel of distribution",
abstract = "The previous analysis strongly suggests that power in the channel of distribution for new automobiles is a multidimensional construct. Therefore, a generalized index of power is not the preferred measurement procedure to adopt. This is inconsistent with present approaches to measuring power. In substitution of a generalized index of power it is suggested that power issues be grouped together via factor analysis or possibly cluster analysis. Perhaps even better would be the treating of each power issue separately. The best approach, however, will be determined upon the empirical examination of alternative methods of measurement.",
author = "Lusch, {Robert F}",
year = "1977",
month = "9",
doi = "10.1007/BF02722066",
language = "English (US)",
volume = "5",
pages = "361--368",
journal = "Journal of the Academy of Marketing Science",
issn = "0092-0703",
publisher = "Springer New York",
number = "4",

}

TY - JOUR

T1 - An empirical examination of the dimensionality of power in a channel of distribution

AU - Lusch, Robert F

PY - 1977/9

Y1 - 1977/9

N2 - The previous analysis strongly suggests that power in the channel of distribution for new automobiles is a multidimensional construct. Therefore, a generalized index of power is not the preferred measurement procedure to adopt. This is inconsistent with present approaches to measuring power. In substitution of a generalized index of power it is suggested that power issues be grouped together via factor analysis or possibly cluster analysis. Perhaps even better would be the treating of each power issue separately. The best approach, however, will be determined upon the empirical examination of alternative methods of measurement.

AB - The previous analysis strongly suggests that power in the channel of distribution for new automobiles is a multidimensional construct. Therefore, a generalized index of power is not the preferred measurement procedure to adopt. This is inconsistent with present approaches to measuring power. In substitution of a generalized index of power it is suggested that power issues be grouped together via factor analysis or possibly cluster analysis. Perhaps even better would be the treating of each power issue separately. The best approach, however, will be determined upon the empirical examination of alternative methods of measurement.

UR - http://www.scopus.com/inward/record.url?scp=51249187175&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=51249187175&partnerID=8YFLogxK

U2 - 10.1007/BF02722066

DO - 10.1007/BF02722066

M3 - Article

AN - SCOPUS:51249187175

VL - 5

SP - 361

EP - 368

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

SN - 0092-0703

IS - 4

ER -