An empirical examination of the dimensionality of power in a channel of distribution

Research output: Contribution to journalArticle

4 Scopus citations

Abstract

The previous analysis strongly suggests that power in the channel of distribution for new automobiles is a multidimensional construct. Therefore, a generalized index of power is not the preferred measurement procedure to adopt. This is inconsistent with present approaches to measuring power. In substitution of a generalized index of power it is suggested that power issues be grouped together via factor analysis or possibly cluster analysis. Perhaps even better would be the treating of each power issue separately. The best approach, however, will be determined upon the empirical examination of alternative methods of measurement.

Original languageEnglish (US)
Pages (from-to)361-368
Number of pages8
JournalJournal of the Academy of Marketing Science
Volume5
Issue number4
DOIs
StatePublished - Sep 1 1977

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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