This study examines the influence of bilateral communication, voice, explanation, consistency, credibility, and interactional norms (all elements of procedural justice) on long-term orientation. The hypotheses are empirically tested through an examination of partnerships that wholesalers have with their major supplier. Voice, consistency, credibility, and interactional norms of the wholesaler’s major supplier were found to be related to the wholesaler’s long-term orientation. Managerial implications are discussed.
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