Abstract
E-commerce is growing at an exponential rate. In the last decade, there has been an explosion of online commercial activity enabled by World Wide Web (WWW). These days, many consumers are less attracted to online auctions, preferring to buy merchandise quickly using fixed-price negotiations. Sales at Amazon.com, the leader in online sales of fixed-price goods, rose 37% in the first quarter of 2008. At eBay, where auctions make up 58% of the site's sales, revenue rose 14%. In Brazil, probably by cultural influence, online auctions are not been popular. This work presents a characterization and analysis of fixed-price online negotiations. Using actual data from a Brazilian marketplace, we analyze seller practices, considering seller profiles and strategies. We show that different sellers adopt strategies according to their interests, abilities and experience. Moreover, we confirm that choosing a selling strategy is not simple, since it is important to consider the seller's characteristics to evaluate the applicability of a strategy. The work also provides a comparative analysis of some selling practices in Brazil with popular worldwide marketplaces.Copyright is held by the International World Wide Web Conference Committee (IW3C2).
| Original language | English (US) |
|---|---|
| Title of host publication | WWW'09 - Proceedings of the 18th International World Wide Web Conference |
| Pages | 1031-1040 |
| Number of pages | 10 |
| DOIs | |
| State | Published - 2009 |
| Event | 18th International World Wide Web Conference, WWW 2009 - Madrid, Spain Duration: Apr 20 2009 → Apr 24 2009 |
Other
| Other | 18th International World Wide Web Conference, WWW 2009 |
|---|---|
| Country | Spain |
| City | Madrid |
| Period | 4/20/09 → 4/24/09 |
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Keywords
- E-commerce
- E-markets
- Marketplaces
- Selling practices
ASJC Scopus subject areas
- Computer Networks and Communications
Cite this
Analyzing seller practices in a Brazilian marketplace. / Pereira, Adriano; Duarte, Diego; Meira, Wagner; Almeida, Virgilio; Goes, Paulo B.
WWW'09 - Proceedings of the 18th International World Wide Web Conference. 2009. p. 1031-1040.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
}
TY - GEN
T1 - Analyzing seller practices in a Brazilian marketplace
AU - Pereira, Adriano
AU - Duarte, Diego
AU - Meira, Wagner
AU - Almeida, Virgilio
AU - Goes, Paulo B
PY - 2009
Y1 - 2009
N2 - E-commerce is growing at an exponential rate. In the last decade, there has been an explosion of online commercial activity enabled by World Wide Web (WWW). These days, many consumers are less attracted to online auctions, preferring to buy merchandise quickly using fixed-price negotiations. Sales at Amazon.com, the leader in online sales of fixed-price goods, rose 37% in the first quarter of 2008. At eBay, where auctions make up 58% of the site's sales, revenue rose 14%. In Brazil, probably by cultural influence, online auctions are not been popular. This work presents a characterization and analysis of fixed-price online negotiations. Using actual data from a Brazilian marketplace, we analyze seller practices, considering seller profiles and strategies. We show that different sellers adopt strategies according to their interests, abilities and experience. Moreover, we confirm that choosing a selling strategy is not simple, since it is important to consider the seller's characteristics to evaluate the applicability of a strategy. The work also provides a comparative analysis of some selling practices in Brazil with popular worldwide marketplaces.Copyright is held by the International World Wide Web Conference Committee (IW3C2).
AB - E-commerce is growing at an exponential rate. In the last decade, there has been an explosion of online commercial activity enabled by World Wide Web (WWW). These days, many consumers are less attracted to online auctions, preferring to buy merchandise quickly using fixed-price negotiations. Sales at Amazon.com, the leader in online sales of fixed-price goods, rose 37% in the first quarter of 2008. At eBay, where auctions make up 58% of the site's sales, revenue rose 14%. In Brazil, probably by cultural influence, online auctions are not been popular. This work presents a characterization and analysis of fixed-price online negotiations. Using actual data from a Brazilian marketplace, we analyze seller practices, considering seller profiles and strategies. We show that different sellers adopt strategies according to their interests, abilities and experience. Moreover, we confirm that choosing a selling strategy is not simple, since it is important to consider the seller's characteristics to evaluate the applicability of a strategy. The work also provides a comparative analysis of some selling practices in Brazil with popular worldwide marketplaces.Copyright is held by the International World Wide Web Conference Committee (IW3C2).
KW - E-commerce
KW - E-markets
KW - Marketplaces
KW - Selling practices
UR - http://www.scopus.com/inward/record.url?scp=74749099244&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=74749099244&partnerID=8YFLogxK
U2 - 10.1145/1526709.1526848
DO - 10.1145/1526709.1526848
M3 - Conference contribution
AN - SCOPUS:74749099244
SN - 9781605584874
SP - 1031
EP - 1040
BT - WWW'09 - Proceedings of the 18th International World Wide Web Conference
ER -