Analyzing seller practices in a Brazilian marketplace

Adriano Pereira, Diego Duarte, Wagner Meira, Virgilio Almeida, Paulo Góes

Research output: Chapter in Book/Report/Conference proceedingConference contribution

10 Scopus citations

Abstract

E-commerce is growing at an exponential rate. In the last decade, there has been an explosion of online commercial activity enabled by World Wide Web (WWW). These days, many consumers are less attracted to online auctions, preferring to buy merchandise quickly using fixed-price negotiations. Sales at Amazon.com, the leader in online sales of fixed-price goods, rose 37% in the first quarter of 2008. At eBay, where auctions make up 58% of the site's sales, revenue rose 14%. In Brazil, probably by cultural influence, online auctions are not been popular. This work presents a characterization and analysis of fixed-price online negotiations. Using actual data from a Brazilian marketplace, we analyze seller practices, considering seller profiles and strategies. We show that different sellers adopt strategies according to their interests, abilities and experience. Moreover, we confirm that choosing a selling strategy is not simple, since it is important to consider the seller's characteristics to evaluate the applicability of a strategy. The work also provides a comparative analysis of some selling practices in Brazil with popular worldwide marketplaces.Copyright is held by the International World Wide Web Conference Committee (IW3C2).

Original languageEnglish (US)
Title of host publicationWWW'09 - Proceedings of the 18th International World Wide Web Conference
Pages1031-1040
Number of pages10
DOIs
StatePublished - Dec 1 2009
Event18th International World Wide Web Conference, WWW 2009 - Madrid, Spain
Duration: Apr 20 2009Apr 24 2009

Publication series

NameWWW'09 - Proceedings of the 18th International World Wide Web Conference

Other

Other18th International World Wide Web Conference, WWW 2009
CountrySpain
CityMadrid
Period4/20/094/24/09

Keywords

  • E-commerce
  • E-markets
  • Marketplaces
  • Selling practices

ASJC Scopus subject areas

  • Computer Networks and Communications

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    Pereira, A., Duarte, D., Meira, W., Almeida, V., & Góes, P. (2009). Analyzing seller practices in a Brazilian marketplace. In WWW'09 - Proceedings of the 18th International World Wide Web Conference (pp. 1031-1040). (WWW'09 - Proceedings of the 18th International World Wide Web Conference). https://doi.org/10.1145/1526709.1526848