Assessing the culture of fresh produce safety within a leafy green producing community

Research output: Contribution to journalArticle

Abstract

The 2006 Escherichia coli outbreak in spinach prompted the implementation of unprecedented production strategies (Arizona Leafy Green Products Shipper Marketing Agreement) to minimize microbial risk in leafy greens. As the new procedures require assessments of physical intrusion and excrement in fields, outreach was initiated to educate adult (20-35, 35-50, and > 50 years) Yuma, Arizona residents about these guidelines and animal (e.g., pets, horses) stewardship. Pre- and post-assessments revealed that while sensitivity to fresh produce safety improved, adults over 35 years were more industry responsive. Citizen-based outreach programs, in communities where fresh produce is grown, could benefit field-level safety mitigation.

Original languageEnglish (US)
Article number6IAW4
JournalJournal of Extension
Volume49
Issue number6
StatePublished - Dec 1 2011
Externally publishedYes

ASJC Scopus subject areas

  • Education

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