Barriers to marketing becoming what it might be: Individual vs. Community costs

Research output: Contribution to journalArticlepeer-review

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)317-321
Number of pages5
JournalJournal of the Academy of Marketing Science
Volume20
Issue number4
DOIs
StatePublished - Sep 1 1992

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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