Barriers to marketing becoming what it might be

Individual vs. Community costs

Research output: Contribution to journalArticle

2 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)317-321
Number of pages5
JournalJournal of the Academy of Marketing Science
Volume20
Issue number4
DOIs
StatePublished - Sep 1992
Externally publishedYes

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Costs
Marketing

ASJC Scopus subject areas

  • Economics and Econometrics
  • Marketing
  • Business and International Management

Cite this

Barriers to marketing becoming what it might be : Individual vs. Community costs. / Lusch, Robert F.

In: Journal of the Academy of Marketing Science, Vol. 20, No. 4, 09.1992, p. 317-321.

Research output: Contribution to journalArticle

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