Between mothers and markets: Constructing family identity through homemade food

Risto Moisio, Eric J. Arnould, Linda L. Price

Research output: Contribution to journalArticlepeer-review

223 Scopus citations


The purpose of this article is to examine the role of homemade food in the construction of family identity. The article examines how homemade, its interface with markets' competing food offerings, and intergenerational perspectives on homemade can cast light on competing understandings of the family, social relationships, and the market. Using two empirical studies conducted in a Midwestern cultural setting, findings highlight the importance of family meanings of homemade food, the role of homemade food in demarcating the realms of the family and market, the influence of producer-consumer relationships on threats posed by the market to a coherent family identity, and the qualitative changes in the social reproduction of family identities that result from divergences in homemade food meanings and practices across generations.

Original languageEnglish (US)
Pages (from-to)361-384
Number of pages24
JournalJournal of Consumer Culture
Issue number3
StatePublished - 2004
Externally publishedYes


  • Consumption
  • Families
  • Food
  • Homemade
  • Production
  • Social reproduction

ASJC Scopus subject areas

  • Business and International Management
  • Social Psychology
  • Arts and Humanities (miscellaneous)
  • Sociology and Political Science
  • Economics and Econometrics
  • Marketing


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