Bidders' attrition in online sequential auctions

Hossein Ghasemkhani, Paulo B Goes, Arvind Tripathi

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

An increasing number of retailers use online auctions to clear off their sizable inventories of various items. To clear large inventories, these sellers conduct many auctions of identical items one after another, termed as sequential online auctions. Interested bidders participate in many auctions to find a good bargain. There has been a host of studies on bidders' behavior but none has addressed the underlying reasons of a bidder's decision to stop participating before winning. This phenomenon of bidders' attrition is of interest to auctioneers, as these bidders determine the competition and demand in an auction sequence. Our analysis finds that longer auction duration, higher lot size per auction and bidders' prior wins affect bidders' attrition in sequential online auctions.

Original languageEnglish (US)
Title of host publicationProceedings of 20th Annual Workshop on Information Technologies and Systems
PublisherSocial Science Research Network
Publication statusPublished - 2010
Event20th Annual Workshop on Information Technologies and Systems, WITS 2010 - St. Louis, MO, United States
Duration: Dec 11 2010Dec 12 2010

Other

Other20th Annual Workshop on Information Technologies and Systems, WITS 2010
CountryUnited States
CitySt. Louis, MO
Period12/11/1012/12/10

Keywords

  • Bidders' attrition
  • Bidders' behavior
  • Sequential online auctions
  • Survival analysis

ASJC Scopus subject areas

  • Information Systems

Cite this

Ghasemkhani, H., Goes, P. B., & Tripathi, A. (2010). Bidders' attrition in online sequential auctions. In Proceedings of 20th Annual Workshop on Information Technologies and Systems Social Science Research Network.