Bringing non-adopters along: The challenge facing the PC industry

Susan A. Brown, Viswanath Venkatesh

Research output: Contribution to journalReview article

46 Scopus citations

Abstract

The challenges and decline in sales of the personal computer (PC) are discussed. The research findings show the folly of assuming current non-adopters care about the same things as innovators and early adopters, or assuming that all they care about is PC cost. While cost may be a factor for those still holding out, it is neither the only nor the most important factor. Instead, later adopters want long-lasting products that have yet to appear on the horizon. Until the PC industry convinces this group of potential consumers that their PC will operate like a refrigerator, PC sales are likely to continue in their current stalled state.

Original languageEnglish (US)
Pages (from-to)76-80
Number of pages5
JournalCommunications of the ACM
Volume46
Issue number4
DOIs
StatePublished - Apr 1 2003
Externally publishedYes

ASJC Scopus subject areas

  • Computer Science(all)

Fingerprint Dive into the research topics of 'Bringing non-adopters along: The challenge facing the PC industry'. Together they form a unique fingerprint.

  • Cite this