Challenges in the development and reimbursement of personalized medicine-payer and manufacturer perspectives and implications for health economics and outcomes research: A report of the ISPOR personalized medicine special interest group

Eric Faulkner, Lieven Annemans, Lou Garrison, Mark Helfand, Anke Peggy Holtorf, John Hornberger, Dyfrig Hughes, Tracy Li, Daniel Malone, Katherine Payne, Uwe Siebert, Adrian Towse, David Veenstra, John Watkins

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