Children's Television Advertising in the Multichannel Environment

Dale L Kunkel, Walter Gantz

Research output: Contribution to journalArticlepeer-review

99 Scopus citations
Original languageEnglish (US)
Pages (from-to)134-152
Number of pages19
JournalJournal of Communication
Volume42
Issue number3
DOIs
StatePublished - 1992
Externally publishedYes

ASJC Scopus subject areas

  • Language and Linguistics
  • Communication
  • Linguistics and Language

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