Children's Television Advertising in the Multichannel Environment

Dale L Kunkel, Walter Gantz

Research output: Contribution to journalArticle

95 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)134-152
Number of pages19
JournalJournal of Communication
Volume42
Issue number3
DOIs
StatePublished - 1992
Externally publishedYes

Fingerprint

children's television
Television
Marketing

ASJC Scopus subject areas

  • Language and Linguistics
  • Communication
  • Linguistics and Language

Cite this

Children's Television Advertising in the Multichannel Environment. / Kunkel, Dale L; Gantz, Walter.

In: Journal of Communication, Vol. 42, No. 3, 1992, p. 134-152.

Research output: Contribution to journalArticle

@article{74b9a4a4369240c6b9a95f58553f1b6c,
title = "Children's Television Advertising in the Multichannel Environment",
author = "Kunkel, {Dale L} and Walter Gantz",
year = "1992",
doi = "10.1111/j.1460-2466.1992.tb00803.x",
language = "English (US)",
volume = "42",
pages = "134--152",
journal = "Journal of Communication",
issn = "0021-9916",
publisher = "Wiley-Blackwell",
number = "3",

}

TY - JOUR

T1 - Children's Television Advertising in the Multichannel Environment

AU - Kunkel, Dale L

AU - Gantz, Walter

PY - 1992

Y1 - 1992

UR - http://www.scopus.com/inward/record.url?scp=84985088156&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84985088156&partnerID=8YFLogxK

U2 - 10.1111/j.1460-2466.1992.tb00803.x

DO - 10.1111/j.1460-2466.1992.tb00803.x

M3 - Article

AN - SCOPUS:84985088156

VL - 42

SP - 134

EP - 152

JO - Journal of Communication

JF - Journal of Communication

SN - 0021-9916

IS - 3

ER -