Click fraud and the adverse effects of competition

Xiarong Li, Dajun Zeng, Yong - Liu, Yanwu Yang

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Modeling click fraud as a competitive strategy illustrates the motivations behind publisher behaviors and shows how it evolves and harms market efficiency.

Original languageEnglish (US)
Article number5999636
Pages (from-to)31-39
Number of pages9
JournalIEEE Intelligent Systems
Volume26
Issue number6
DOIs
StatePublished - Nov 2011

Keywords

  • click fraud
  • intelligent systems
  • social and economic computing

ASJC Scopus subject areas

  • Artificial Intelligence
  • Computer Networks and Communications

Cite this

Click fraud and the adverse effects of competition. / Li, Xiarong; Zeng, Dajun; Liu, Yong -; Yang, Yanwu.

In: IEEE Intelligent Systems, Vol. 26, No. 6, 5999636, 11.2011, p. 31-39.

Research output: Contribution to journalArticle

Li, Xiarong ; Zeng, Dajun ; Liu, Yong - ; Yang, Yanwu. / Click fraud and the adverse effects of competition. In: IEEE Intelligent Systems. 2011 ; Vol. 26, No. 6. pp. 31-39.
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