Click fraud and the adverse effects of competition

Xiarong Li, Dajun Zeng, Yong - Liu, Yanwu Yang

Research output: Contribution to journalArticle

2 Scopus citations

Abstract

Modeling click fraud as a competitive strategy illustrates the motivations behind publisher behaviors and shows how it evolves and harms market efficiency.

Original languageEnglish (US)
Article number5999636
Pages (from-to)31-39
Number of pages9
JournalIEEE Intelligent Systems
Volume26
Issue number6
DOIs
Publication statusPublished - Nov 2011

Keywords

  • click fraud
  • intelligent systems
  • social and economic computing

ASJC Scopus subject areas

  • Artificial Intelligence
  • Computer Networks and Communications

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