Competent collaborations

Nancy Nix, Robert F Lusch, Zach Zacharia, Wesley Bridges

Research output: Contribution to journalArticle

6 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)18-24
Number of pages7
JournalMarketing Management
Volume17
Issue number2
StatePublished - Mar 2008

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Nix, N., Lusch, R. F., Zacharia, Z., & Bridges, W. (2008). Competent collaborations. Marketing Management, 17(2), 18-24.

Competent collaborations. / Nix, Nancy; Lusch, Robert F; Zacharia, Zach; Bridges, Wesley.

In: Marketing Management, Vol. 17, No. 2, 03.2008, p. 18-24.

Research output: Contribution to journalArticle

Nix, N, Lusch, RF, Zacharia, Z & Bridges, W 2008, 'Competent collaborations', Marketing Management, vol. 17, no. 2, pp. 18-24.
Nix N, Lusch RF, Zacharia Z, Bridges W. Competent collaborations. Marketing Management. 2008 Mar;17(2):18-24.
Nix, Nancy ; Lusch, Robert F ; Zacharia, Zach ; Bridges, Wesley. / Competent collaborations. In: Marketing Management. 2008 ; Vol. 17, No. 2. pp. 18-24.
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