Competent collaborations

Nancy Nix, Robert Lusch, Zach Zacharia, Wesley Bridges

Research output: Contribution to journalArticle

7 Scopus citations
Original languageEnglish (US)
Pages (from-to)18-24
Number of pages7
JournalMarketing Management
Issue number2
StatePublished - Mar 1 2008

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Nix, N., Lusch, R., Zacharia, Z., & Bridges, W. (2008). Competent collaborations. Marketing Management, 17(2), 18-24.