Computer Brainstorms: More Heads Are Better Than One

Alan R. Dennis, Joseph S. Valacich

Research output: Contribution to journalArticle

336 Scopus citations

Abstract

Research has consistently found nominal group brainstorming (in which members work separately without communicating) to be superior to brainstorming in which group members interact verbally. This article presents the results of an experiment that found the reverse to be true for computer-mediated electronic brainstorming. In this experiment, 12-member electronically interacting groups generated more ideas than did 12-member nominal groups, and there were no differences between 6-member electronic and 6-member nominal groups. The authors attribute these results to the ability of electronic brainstorming to introduce few process losses (production blocking, evaluation apprehension, and free riding) while enabling process gains (synergy and the avoidance of redundant ideas).

Original languageEnglish (US)
Pages (from-to)531-537
Number of pages7
JournalJournal of Applied Psychology
Volume78
Issue number4
DOIs
StatePublished - Aug 1993
Externally publishedYes

ASJC Scopus subject areas

  • Applied Psychology

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