Consumer identity renaissance: The resurgence of identity-inspired consumption in retirement

Hope Jensen Schau, Mary C. Gilly, Mary Wolfinbarger

Research output: Contribution to journalArticlepeer-review

92 Scopus citations

Fingerprint

Dive into the research topics of 'Consumer identity renaissance: The resurgence of identity-inspired consumption in retirement'. Together they form a unique fingerprint.

Arts & Humanities

Social Sciences

Business & Economics