Consumer journeys: developing consumer-based strategy

Rebecca Hamilton, Linda L Price

Research output: Contribution to journalEditorial

7 Scopus citations
Original languageEnglish (US)
JournalJournal of the Academy of Marketing Science
DOIs
Publication statusPublished - Jan 1 2019
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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