Consumer journeys: developing consumer-based strategy

Rebecca Hamilton, Linda L. Price

Research output: Contribution to journalEditorialpeer-review

15 Scopus citations
Original languageEnglish (US)
Pages (from-to)187-191
Number of pages5
JournalJournal of the Academy of Marketing Science
Volume47
Issue number2
DOIs
StatePublished - Mar 15 2019

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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