Consumer journeys: developing consumer-based strategy

Rebecca Hamilton, Linda L Price

Research output: Contribution to journalEditorial

5 Citations (Scopus)
Original languageEnglish (US)
JournalJournal of the Academy of Marketing Science
DOIs
StatePublished - Jan 1 2019
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Cite this

Consumer journeys : developing consumer-based strategy. / Hamilton, Rebecca; Price, Linda L.

In: Journal of the Academy of Marketing Science, 01.01.2019.

Research output: Contribution to journalEditorial

@article{aaf6e4e2a07e4bc584358153cffed64d,
title = "Consumer journeys: developing consumer-based strategy",
author = "Rebecca Hamilton and Price, {Linda L}",
year = "2019",
month = "1",
day = "1",
doi = "10.1007/s11747-019-00636-y",
language = "English (US)",
journal = "Journal of the Academy of Marketing Science",
issn = "0092-0703",
publisher = "Springer New York",

}

TY - JOUR

T1 - Consumer journeys

T2 - developing consumer-based strategy

AU - Hamilton, Rebecca

AU - Price, Linda L

PY - 2019/1/1

Y1 - 2019/1/1

UR - http://www.scopus.com/inward/record.url?scp=85061321432&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85061321432&partnerID=8YFLogxK

U2 - 10.1007/s11747-019-00636-y

DO - 10.1007/s11747-019-00636-y

M3 - Editorial

AN - SCOPUS:85061321432

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

SN - 0092-0703

ER -