Consumers' experience of brand withdrawal: Unfolding consumption bereavement theory

Cristel Antonia Russell, Hope J Schau

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationStrong Brands, Strong Relationships
PublisherTaylor and Francis Inc.
Pages263-282
Number of pages20
ISBN (Print)9781317662341, 9781138786820
DOIs
StatePublished - Jun 12 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this