Consuming the idea of the brand

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationContemporary Consumer Culture Theory
PublisherTaylor and Francis
Pages50-58
Number of pages9
ISBN (Electronic)9781317190530
ISBN (Print)9781138680562
DOIs
StatePublished - May 25 2017

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Levy, S. J. (2017). Consuming the idea of the brand. In Contemporary Consumer Culture Theory (pp. 50-58). Taylor and Francis. https://doi.org/10.4324/9781315563947

Consuming the idea of the brand. / Levy, Sidney J.

Contemporary Consumer Culture Theory. Taylor and Francis, 2017. p. 50-58.

Research output: Chapter in Book/Report/Conference proceedingChapter

Levy, SJ 2017, Consuming the idea of the brand. in Contemporary Consumer Culture Theory. Taylor and Francis, pp. 50-58. https://doi.org/10.4324/9781315563947
Levy SJ. Consuming the idea of the brand. In Contemporary Consumer Culture Theory. Taylor and Francis. 2017. p. 50-58 https://doi.org/10.4324/9781315563947
Levy, Sidney J. / Consuming the idea of the brand. Contemporary Consumer Culture Theory. Taylor and Francis, 2017. pp. 50-58
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