Consuming the idea of the brand

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationContemporary Consumer Culture Theory
PublisherTaylor and Francis
Pages50-58
Number of pages9
ISBN (Electronic)9781317190530
ISBN (Print)9781138680562
DOIs
Publication statusPublished - May 25 2017

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Levy, S. J. (2017). Consuming the idea of the brand. In Contemporary Consumer Culture Theory (pp. 50-58). Taylor and Francis. https://doi.org/10.4324/9781315563947