Corporate reputation as anticipated corporate conduct - Introduction to the AMJ special issue

Sabrina V Helm, Brendan Gray

Research output: Contribution to journalArticle

4 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)65-68
Number of pages4
JournalAustralasian Marketing Journal
Volume17
Issue number2
DOIs
StatePublished - Jul 2009

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Corporate reputation

ASJC Scopus subject areas

  • Economics and Econometrics
  • Marketing

Cite this

Corporate reputation as anticipated corporate conduct - Introduction to the AMJ special issue. / Helm, Sabrina V; Gray, Brendan.

In: Australasian Marketing Journal, Vol. 17, No. 2, 07.2009, p. 65-68.

Research output: Contribution to journalArticle

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