Four correlates of vote choice (issues, ideology, candidate qualities, and electability) are examined separately for each candidate competing in the 1980 presidential primaries. In general, candidate qualities were found to have the most frequent and consistent relationships with vote choice. Issues tended to be uncorrelated with candidate preference. Ideology was associated with vote choice only in the Republican primaries. Electability correlated with vote choice only in primaries held late in the nomination season. These patterns in the correlates of vote choice reflect patterns and changes in the candidates' campaigns.
ASJC Scopus subject areas
- Sociology and Political Science