Creating Long-Term Marketing Health

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

CMOs must champion the message and argue that marketing is an asset.

Original languageEnglish (US)
Pages (from-to)17
Number of pages1
JournalMarketing Management
Volume9
Issue number1
StatePublished - Mar 2000
Externally publishedYes

Fingerprint

Assets
Health
Marketing

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Creating Long-Term Marketing Health. / Lusch, Robert F.

In: Marketing Management, Vol. 9, No. 1, 03.2000, p. 17.

Research output: Contribution to journalArticle

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