Creating Long-Term Marketing Health

Research output: Contribution to journalArticle

1 Scopus citations


CMOs must champion the message and argue that marketing is an asset.

Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Issue number1
StatePublished - Mar 1 2000

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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