Currencies as cultural symbols - An existential psychological perspective on reactions of Germans toward the Euro

Eva Jonas, Immo Fritsche, Jeff L Greenberg

Research output: Contribution to journalArticle

35 Citations (Scopus)

Abstract

From the perspective of terror management theory, reminders of mortality should intensify the desire to maintain faith in one's own cultural worldview. We investigated this notion with regard to reactions of Germans towards a recent political-economic issue, the introduction of the new European currency, the Euro. In Study 1 we found among students that a mortality salience prime led to a decreased liking of the new European currency compared to a control prime. However, the attitude towards the German Mark was not significantly affected by mortality salience. Study 2 replicated the decreased liking of the Euro for a sample of older pedestrians who were interviewed in front of a cemetery compared to participants who were interviewed several blocks away. In addition, mortality salient participants also revealed a marginal increased liking of the German Mark. Moreover, similar findings occurred on a general composite measure of preference for German items over non-German items. Practical and theoretical implications are discussed.

Original languageEnglish (US)
Pages (from-to)129-146
Number of pages18
JournalJournal of Economic Psychology
Volume26
Issue number1
DOIs
StatePublished - Feb 2005

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Euro
currency
symbol
mortality
Psychology
Mortality
Cemeteries
cemetery
worldview
pedestrian
faith
terrorism
Economics
Students
Psychological
Liking
Currency
Symbol
management
economics

Keywords

  • Cultural worldview
  • Currencies
  • Euro
  • Mortality salience
  • Terror management theory

ASJC Scopus subject areas

  • Marketing
  • Economics and Econometrics
  • Applied Psychology

Cite this

Currencies as cultural symbols - An existential psychological perspective on reactions of Germans toward the Euro. / Jonas, Eva; Fritsche, Immo; Greenberg, Jeff L.

In: Journal of Economic Psychology, Vol. 26, No. 1, 02.2005, p. 129-146.

Research output: Contribution to journalArticle

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