Designing effective web sites: How academic research influences practice

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

A consumer has different expectations or goals when visiting different Web sites at different times. Indeed, consumers visit sites not only to search for and purchase products/services, but also to have rich, entertaining experiences. These goals or objectives determine what type of tasks the consumer performs at a site; different tasks and goals require a different human-computer interactive experience. This program of research has demonstrated that rich behavioral theories can provide clear guidance to system designers. Consequently, it is fundamental that system designers understand why a person is at a website and the theoretical factors that drive improved interaction experiences and stronger customer relationships [10].

Original languageEnglish (US)
Title of host publicationProceedings of the 34th International Conference on Information Technology Interfaces, ITI 2012
Pages15-19
Number of pages5
DOIs
StatePublished - Nov 5 2012
Event34th International Conference on Information Technology Interfaces, ITI 2012 - Cavtat / Dubrovnik, Croatia
Duration: Jun 25 2012Jun 28 2012

Publication series

NameProceedings of the International Conference on Information Technology Interfaces, ITI
ISSN (Print)1330-1012

Other

Other34th International Conference on Information Technology Interfaces, ITI 2012
CountryCroatia
CityCavtat / Dubrovnik
Period6/25/126/28/12

ASJC Scopus subject areas

  • Computer Science(all)

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    Valacich, J. S. (2012). Designing effective web sites: How academic research influences practice. In Proceedings of the 34th International Conference on Information Technology Interfaces, ITI 2012 (pp. 15-19). [6307972] (Proceedings of the International Conference on Information Technology Interfaces, ITI). https://doi.org/10.2498/iti.2012.0487