Abstract
The Plan General de Ordenación Urbano de Madrid (PGOUM) of 1985 is a crucial watershed in the planning processes in Madrid. This essay is particularly interested in how the tension between spatial production and consumption played out during a period in which consumption-based strategies of urban growth and design began to supplant the last stand for a radical modernist-based use of urban planning. In Madrid a consumption-based urban boosterism approach to the planning process was inexorably hegemonic but vigorously resisted in certain sectors. Examining how graphic design figured into urban planning battles offers an interesting example of the synergies between capital, the production and consumption of space and cultural creation. Graphic design becomes a crucial element in the process of reshaping the image of Madrid, of re-presenting the city as a modern or post-modern European metropolis. The PGOUM was perhaps Spain's last great attempt at rational modernist urban planning with an emphasis on social justice. The resistance to capital once played out on the center stage of planning was replaced with slick images, portraying a city of consumption and growth.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 403-411 |
| Number of pages | 9 |
| Journal | Cities |
| Volume | 20 |
| Issue number | 6 |
| DOIs | |
| State | Published - 2003 |
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Keywords
- Consumption
- Culture
- Graphic design
- Politics
- Selling place
- Spain
- Urban planning
ASJC Scopus subject areas
- Urban Studies
- Tourism, Leisure and Hospitality Management
- Development
- Sociology and Political Science
Cite this
Designing Madrid, 1985-1997. / Compitello, Malcom A.
In: Cities, Vol. 20, No. 6, 2003, p. 403-411.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Designing Madrid, 1985-1997
AU - Compitello, Malcom A
PY - 2003
Y1 - 2003
N2 - The Plan General de Ordenación Urbano de Madrid (PGOUM) of 1985 is a crucial watershed in the planning processes in Madrid. This essay is particularly interested in how the tension between spatial production and consumption played out during a period in which consumption-based strategies of urban growth and design began to supplant the last stand for a radical modernist-based use of urban planning. In Madrid a consumption-based urban boosterism approach to the planning process was inexorably hegemonic but vigorously resisted in certain sectors. Examining how graphic design figured into urban planning battles offers an interesting example of the synergies between capital, the production and consumption of space and cultural creation. Graphic design becomes a crucial element in the process of reshaping the image of Madrid, of re-presenting the city as a modern or post-modern European metropolis. The PGOUM was perhaps Spain's last great attempt at rational modernist urban planning with an emphasis on social justice. The resistance to capital once played out on the center stage of planning was replaced with slick images, portraying a city of consumption and growth.
AB - The Plan General de Ordenación Urbano de Madrid (PGOUM) of 1985 is a crucial watershed in the planning processes in Madrid. This essay is particularly interested in how the tension between spatial production and consumption played out during a period in which consumption-based strategies of urban growth and design began to supplant the last stand for a radical modernist-based use of urban planning. In Madrid a consumption-based urban boosterism approach to the planning process was inexorably hegemonic but vigorously resisted in certain sectors. Examining how graphic design figured into urban planning battles offers an interesting example of the synergies between capital, the production and consumption of space and cultural creation. Graphic design becomes a crucial element in the process of reshaping the image of Madrid, of re-presenting the city as a modern or post-modern European metropolis. The PGOUM was perhaps Spain's last great attempt at rational modernist urban planning with an emphasis on social justice. The resistance to capital once played out on the center stage of planning was replaced with slick images, portraying a city of consumption and growth.
KW - Consumption
KW - Culture
KW - Graphic design
KW - Politics
KW - Selling place
KW - Spain
KW - Urban planning
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U2 - 10.1016/j.cities.2003.08.006
DO - 10.1016/j.cities.2003.08.006
M3 - Article
VL - 20
SP - 403
EP - 411
JO - Cities
JF - Cities
SN - 0264-2751
IS - 6
ER -