Direct and Mediated Intercultural Contact: Koreans' Attitudes toward U.S. Americans

Cheongmi Shim, Yan Bing Zhang, Jake Harwood

Research output: Contribution to journalArticle

14 Scopus citations


Guided by the intergroup contact hypothesis, this study tested two models examining the associations among Korean young adults' consumption of U.S. dramas, direct contact with a U.S. American person, and their attitudes toward U.S. Americans in general. Results demonstrated that personal contact and mediated contact had a positive effect on intergroup attitudes, but that frequency of personal contact was a negative contributor. Mediated contact had different and stronger influences on participants' intergroup attitudes when they did not have personal contact with U.S. Americans. In addition, intergroup anxiety played a significant role in the contact modes and attitudes links.

Original languageEnglish (US)
Pages (from-to)169-188
Number of pages20
JournalJournal of International and Intercultural Communication
Issue number3
StatePublished - Aug 1 2012


  • Direct and Mediated Intercultural Contact
  • Intergroup Attitudes
  • Koreans' Attitudes
  • Parasocial Contact Hypothesis
  • U.S. Dramas

ASJC Scopus subject areas

  • Cultural Studies
  • Communication

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