Do Master Franchisors Drive Global Franchising?

John K. Ryans, Sherry Lotz, Robert Krampf

Research output: Contribution to journalArticle

19 Scopus citations

Abstract

Control and communications problems may arise if franchisors are not careful in their choice of a master franchisor.

Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Volume8
Issue number2
StatePublished - Jun 1 1999
Externally publishedYes

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ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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