Do Master Franchisors Drive Global Franchising?

John K. Ryans, Sherry L Lotz, Robert Krampf

Research output: Contribution to journalArticle

17 Citations (Scopus)

Abstract

Control and communications problems may arise if franchisors are not careful in their choice of a master franchisor.

Original languageEnglish (US)
Pages (from-to)33
Number of pages1
JournalMarketing Management
Volume8
Issue number2
StatePublished - Jun 1999
Externally publishedYes

Fingerprint

Franchisor
Franchising
Communication

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Do Master Franchisors Drive Global Franchising? / Ryans, John K.; Lotz, Sherry L; Krampf, Robert.

In: Marketing Management, Vol. 8, No. 2, 06.1999, p. 33.

Research output: Contribution to journalArticle

Ryans, JK, Lotz, SL & Krampf, R 1999, 'Do Master Franchisors Drive Global Franchising?', Marketing Management, vol. 8, no. 2, pp. 33.
Ryans, John K. ; Lotz, Sherry L ; Krampf, Robert. / Do Master Franchisors Drive Global Franchising?. In: Marketing Management. 1999 ; Vol. 8, No. 2. pp. 33.
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