Effect of recent economic experiences on consumer dreams, goals and behavior in the United States

Ruby Roy Dholakia, Sidney J Levy

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

The paper examines the effect of subjective economic experience on consumer behavior in the U.S. The empirical effort uses survey data from a national mail sample. Consumer behavior is seen to reflect two kinds of orientations - a strategic and a tactical one - and the analysis supports the effect of changing economic environment only on tactical orientations, as hypothesized.

Original languageEnglish (US)
Pages (from-to)429-444
Number of pages16
JournalJournal of Economic Psychology
Volume8
Issue number4
DOIs
StatePublished - 1987
Externally publishedYes

Fingerprint

consumption behavior
Economics
Postal Service
economics
experience
Consumer Behavior
Consumer behaviour
Surveys and Questionnaires
Survey data
Economic environment

ASJC Scopus subject areas

  • Marketing
  • Economics and Econometrics
  • Applied Psychology

Cite this

Effect of recent economic experiences on consumer dreams, goals and behavior in the United States. / Dholakia, Ruby Roy; Levy, Sidney J.

In: Journal of Economic Psychology, Vol. 8, No. 4, 1987, p. 429-444.

Research output: Contribution to journalArticle

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