Effect of recent economic experiences on consumer dreams, goals and behavior in the United States

Ruby Roy Dholakia, Sidney J. Levy

Research output: Contribution to journalArticle

5 Scopus citations


The paper examines the effect of subjective economic experience on consumer behavior in the U.S. The empirical effort uses survey data from a national mail sample. Consumer behavior is seen to reflect two kinds of orientations - a strategic and a tactical one - and the analysis supports the effect of changing economic environment only on tactical orientations, as hypothesized.

Original languageEnglish (US)
Pages (from-to)429-444
Number of pages16
JournalJournal of Economic Psychology
Issue number4
StatePublished - Dec 1987


ASJC Scopus subject areas

  • Applied Psychology
  • Sociology and Political Science
  • Economics and Econometrics

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