Emotions, Campaigns, and Political Participation

Research output: Contribution to journalArticle

29 Citations (Scopus)

Abstract

There has been a scarcity of work examining the political consequences of discrete emotions. This article examines the political effects of several emotions-anger, sadness, fear, and enthusiasm. Emotional ads should influence whether voters become politically active. To test this, two experiments were administered. The first examines emotional responses to campaign messages; the second tests whether emotions influence political participation. The results indicate anger is mobilizing, by increasing participatory intentions and factors related to participate. This result is then replicated using ad-tracking data. The findings indicate that emotions are an important factor in studying campaign effects.

Original languageEnglish (US)
Pages (from-to)414-428
Number of pages15
JournalPolitical Research Quarterly
Volume66
Issue number2
DOIs
StatePublished - 2013
Externally publishedYes

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political participation
emotion
campaign
anger
anxiety
experiment

Keywords

  • advertising
  • affect
  • emotions
  • political campaigns

ASJC Scopus subject areas

  • Sociology and Political Science

Cite this

Emotions, Campaigns, and Political Participation. / Weber, Christopher.

In: Political Research Quarterly, Vol. 66, No. 2, 2013, p. 414-428.

Research output: Contribution to journalArticle

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