Employees as customers: The role of social controls and employee socialization in developing patronage

Robert F. Lusch, Thomas Boyt, Drue Schuler

Research output: Contribution to journalArticle

26 Scopus citations

Abstract

Employees can be an important source of patronage. This article examines the role of social controls in fostering employee socialization and the role of socialization in influencing the preferences of employees to patronize their employer for goods and services. It is found that social controls lead to higher employee socialization, which results in higher patronage preferences for the goods and services of the organization that employs them. J BUSN RES 1996. 35.179-187.

Original languageEnglish (US)
Pages (from-to)179-187
Number of pages9
JournalJournal of Business Research
Volume35
Issue number3
DOIs
StatePublished - Mar 1996

ASJC Scopus subject areas

  • Marketing

Fingerprint Dive into the research topics of 'Employees as customers: The role of social controls and employee socialization in developing patronage'. Together they form a unique fingerprint.

  • Cite this